30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP...

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the...

Expertise, authoritativeness, and trustworthiness (E-A-T) are important to Google. This is inarguable.In fact, E-A-T is such an essential element in how Google perceives web content that it’s...

30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that...

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022.I recognize most...

It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement.I regularly...

30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies?...

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are...

Google Ads is updating the Insights page with four new features to help businesses drive more sales this holiday season. Google Ads is giving businesses access to...

How to evaluate a site for “quality” is among the most misunderstood concepts in SEO.Getting this wrong can result in you leaving sites out that can drive...