Three critical PPC trends to watch for in 2021
30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its...
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How to best utilize the networks within Google AdWords
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You...
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The five latest Google Ads features and how to make the most of them
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type...
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Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember...
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The search dilemma: looking beyond Google’s third-party cookie death
30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party...
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